Music and Social Media

There was a Facebook discussion started today about music and social media. That discussion inspired this blog post, so thank you Rapture.

As someone who successfully manages independent musicians, social media has been a huge help. It is social media that is changing the face of the music scene as we know it.

I remember when I was a kid reading about music in magazines and seeing shows and interviews on television. Back then, if you wanted to see independent musicians perform, you had to go to your local club or bar and if you are like me who lives in a small town, your choices were very limited.


Now, because of social media, independent musicians have so many other ways to get heard and get their music to people they otherwise might not be able to with out a "big break".  The ways of clamoring for the attention of an A&R rep from a big name music company are changing tremendously.

The face of the music industry is changing and I am excited about it. The world is at our fingertips and musicians now need to consider all their options for promoting their music.

Anyone can have a website these days. A musicians website is like their business card. However it offers more than a business card.It should have the details of the musician's musical career on it, such as, their biography, pictures, samples of their music, contact info for fans and for business, links to all their social media and any other info you would want people to see.

Social media is more socially interactive and about building relationships with your fans. Places like Facebook, Twitter, Google+ and others are ways to reach out to fans and share your life and important news. So, which social media outlets do you use?

Social media changes and new things come out and become popular. So, I say to take some time and see which ones appeal most to you. If you feel like keeping up with it all spreads you too thin, then choose the few that you think the majority of your fan base uses the most. Not everyone is on all social media, so it is important to have several places for fans to connect with you. Take a look at the various ways each social media site connects you to your fans. If you don't do the research, you could be missing out on something great. It pays to stay informed.

"Using Social Networking has become a mainstay in my music career. With millions of people from all over the world on these websites, it changes the model of "grass roots" and provides a great set of power tools for indie artists to reach new fans and get them talking about your music." - Seth Regan

Also, this is where your management can help and I've seen some "managers" take a back seat in this role. Managers are supposed to do more than just book your shows and send a few notices around. They should be an important part of your business, the business of your music. There is nothing wrong with your manager posting on your fan page about your upcoming shows, new song releases or any business aspect of your music. They can also search for groups with in social media to post your info to in order to expand your reach. Your management is there to help your career, utilize them.

Blogs are another way to build a relationship with your fans. If you have more to say than a post on Facebook or Twitter allows on a certain topic, blog it. Maybe you have had an experience that you want to share about a gig or an instrument or anything you think your fans might like to read.

There are so many options now for indie musicians, it's up to manager and artist to work together and find out which direction is best for them.

Finding The RIGHT One In SL or RL

Last night I posted this on Facebook:

A friend and I were talking about the subject of dating tonight and he said to me...

"So you dream big, and won't let yourself be side tracked by anything or anyone that is not going to advance your dream"

My response to that was "I'm very driven and I want to be with someone who wants to be part of my dream"

The more I think about it... the more I am sure that is accurate... if the person we are with is the right person, they will share in our hopes and dreams and help us work towards achieving them!

I felt the need to expand upon this because it really has stirred something inside me... I guess it stirred up some anger. There are always going to be compromises in relationships, where to eat, what movie to watch, what car to purchase, but not your life's dreams and goals!

I work full time in Second Life as my career, therefore, 95% of the time I spend in SL is for work purposes. That being said, I also have wonderful friends in Second Life that I could just not do with out. The friends I speak to the most are the friends I also work with like Seth Regan (known in SL as Mankind Tracer), my best friend, who is my business partner and the musician I manage. Often times we will be talking about work or music and also life, kids, books etc. The friends I don't work with, I just am not able to keep up with as much, but I know most understand that while I may be logged into SL, it is not for recreation and when I have a moment here or there, I do message them or join them at a concert. They also know that they can message me because I have mad multitasking skills and can chat in IM with them while I have 4 or 5 IMs going. Response time might be a little slower but that is just how it is.

For the people who do not understand, I only offer you this.... if I had a tradition job, would you be upset if I couldn't talk often while I was at work?

My Second Life is far from typical and I don't expect everyone to “get it” but I do expect to be respected.

If someone wants to be part of my life in a dating capacity, I want them to be proud of the fact that I am driven and goal oriented. If they do not share my goals, I expect them to be supportive in the very least and understand that this is who I am and what I do. Just as I would be supportive of their career and help them any way possible. We should all expect this because if the person we are dating cannot be supportive or helpful in achieving our goals, who will be????

Sometimes you have to face facts that you and the person you are dating want different things and that is okay. I would rather know early on that the paths chosen for life do not match and be able to be friends than frustrate each other trying to make things work. I know I sure don't need the stress of that in my life.

I know people who are so in a hurry to find love that they lose sight of the fact that they need to find the RIGHT person to love. Love is not a race and you will not die from being alone. Take your time and let the right person find you. Cultivate healthy friendships that can give you companionship. This goes for Second Life and real life. I also, firmly believe that the very best relationships have great friendship as the foundation, so take time to get to know someone and find out if you even want the same things in life.

In Second Life we have the opportunity to meet and interact with people from all over which is great, however, those people also have a chance to hide behind an avatar and put their “best face forward”. It is even more important to get to know someone you are dating very well in SL. I encourage everyone to use voice or even webcam and Google search their name and before you meet in real life spend the money to do a back ground check. You can never be too cautious!

I guess what this all boils down to is, that if the person is the RIGHT person, SL or RL, they will be supportive of your dreams and want to be part of them, not try to derail them. Sometimes dreams and goals will change as you change and that is fine but your significant other should still be supportive and flexible.