Sponsors for Second Life Live Music Venues

For those who don't know, Second Life Live Music Venue owners typically carry all the costs of running the venues. They pay tier for land to have the venue on, some venues pay the performers and some are tips only and some pay a staff.  Most rely on venue tips to help recoup just a small fraction of those costs, however, it rarely comes close to covering even the costs of paying performers. So it is very important that people do tip the venues when they can. Tipping is a kind gesture to thank venues for providing free entertainment.

To further help alleviate some of the costs, I recommend venues try to find sponsors. I have had success in the past with finding sponsors for the performers I manage for their individual shows. Also, I have had success with sponsors covering costs for big events.

Here are a few ways to get started finding sponsors.....

1. Figure out your venues numbers. How many shows a week for how many hours. Then keep track of your average draw per hour. This can be done simply by looking at how many people are at the show at the mid way point which is typically the peak time. Keep track of those numbers for a few weeks and then you have something to approach sponsors with.

In real life events are sponsored all the time.

2. Know how much of your costs you are trying to cover. If you spend L$XXXXX a week, what % would you like to get sponsors to help with?

3. Put together a note card that outlines the data from your venue numbers to show the sponsors how many people they can reach by sponsoring your shows. Also, include how long the sponsorship would last.... weekly? monthly?

4. Reach out to content creators that are suitable for your venue and explain to them that you can offer to place their Logo on a clickable prim or adboard with a LM to their location near your stage for X amount of time for X amount of L$. Also, it will help to explain that the sponsors will be mentioned by you or your staff through out the shows X number of times.

Don't fear rejection, this is after all a sales pitch to the content creators. You have to go through some no's before you get to yes's but if you can point out the benefit to the creators, then eventually you will find some willing to give it a chance.

Start with creators from stores where you shop, then you can tell them that you are a regular customer and you will feel good about promoting their brand at your venue.

This is just a quick blog post with ideas, its up to you to put in the time and effort to make it happen. I'm happy to consult with venue owners if you need more information or tips on how to go about finding sponsors. Just drop me a notecard in Second Life, Kalli Birman is my legacy name.